publisher and distributor of educational, business and entertainment
software, Divertire started up operations in 1998 and is headquartered
in São Paulo, the largest city in the country.
founder of BraSoft, one of the largest publishers and distributors
of corporate software and computer games (1984 to 2002) in Brazil,
has founded and is in command of Divertire.
Mr. Roque has
over 20 years of experience in the industry and is responsible for
the sale of over 1,000 titles and 10 million software copies. He
has published and distributed in Brazil software designed by close
to 100 different companies including Mindscape, The Learning Company,
Novalogic, LucasArts, Vivendi, Universal (SierraOnline, Blizzard,
Dinamix), Electronic Arts, UbiSoft, Microprose/Hasbro, Interplay,
among others, not to mention Microsoft, IBM, Novell and Oracle.
He began working in the software industry in 1984, when he released
the word processor WordStar in Portuguese. Six years later, he amazed
the Brazilian entertainment market by releasing the first computer
games. By 1995, BraSoft was still the only publisher and distributor
of computer games in Brazil.
In 2002 Paulo
Roque sold off BraSoft, but has not abandoned the information technology
market, now running the company which retains the Divertire trademark.
has an exclusive agreement with The Learning Company/Riverdeep,
a world leader in educational software.
has a business division that carries utility titles, such as anti-spam,
printing, pdf and Internet security solutions.
Av. São Gabriel, 495 :: 5º andar
São Paulo :: SP :: 01435-900 :: Brazil
telephone +55 (11) 3168-4660 ::
fax +55 (11) 3078-4656
Divertire's localisation team works with professionals from different
areas, such as programming, dubbing, lip synchrony, translation,
adaptation, education, creation and desktop publishing.
educational titles, Brazilian laws require that software be available
in Portuguese. All products are suitable for inclusion in school
curricula and are tested extensively to assure users of educational
and entertainment values and quality levels prior to launching them
on the market.
Divertire markets its products at over 1,000 point of sales and
outlets throughout the country, based on:
direct service to the largestaccounts. Divertire is the major educational
software supplier to supermarkets, bookstores, computer and software
stores, toy stores. Among the clients, multinational corporations,
such as Wal Mart, Carrefour, FNAC, as well as Brazil’s largest
retailer networks, such as Extra, Saraiva, Kalunga, Livrarias Curitiba,
Lojas Americanas and Ri-Happy to name a few.
> telemarketing team, working throughout Brazil.
regional representatives and subcontracted distributors in several
Product promoters who work directly with schools.Marketing
Development of point-of-sale, promotional kits and product promoters.
Specialised training for product promoters and demonstration teams.
Participation in major Brazilian educational and information technology
trade shows, such as Educar, Educando, Educativa, Saber, Bienal
do Livro (Book Fair), Fenasoft (Information Technology Show), Kids
e Teens Festival.
> Active participation at school book fairs nationwide.
Advertisements in the catalogues of Brazil's most important retailers.
Extensive publicity of our titles through a top qualified media
and public relations company.
Newsletters to our mailing list (end users registered by Divertire’s
New, attractive website.
Special activities at shopping centres and magazine marketing actions.
products distributed by Divertire are warranted, and technical support
is provided by a professional team.
Educational Product Line
The company has an educational product line, with 40 current titles.
Reader Rabbit Collection is a sales leader in the children's software
Its charismatic main character, Reader Rabbit, fascinates andentertains
educational and enjoyable product series provides fascinating settings
and challenges to hold children's attention for hours. The first
title was launched in Brazil in 1998 and the series continues to
increase in market share. Currently sales total roughly 30,000 copies
marketing communications channel is the school market, where the
products are used inside the classroom, which in turn influences
purchases by parents.
2001, following the series, Divertire launched the fully localised
version of "The Clue Finders", aimed at the older children.
The four Clue Finders titles help to develop logical thinking and
enhance learning of 10 to 14-year old children to 6th Grade. The
surprising mysteries and beautifully illustrated scenarios ranging
from locations in Ancient Egypt to forests, islands and the underground
world, have made The Clue Finders a sales success.
2002 Divertire launched on the domestic market an adaptation of
three more educational works. Based on the books and TV cartoon
series "Arthur", these tittles will please children, parents
2003, Divertire started a new division that focus the corporate
market. The new line has expanded Divertire's product and service
catalogue with the launch of an anti-spam solution and fully localised
versions of excellent utility titles, such as FinePrint, pdfFactory
and pdfFactory Pro. Our business titles simplify the everyday work
tasks, saving time and money, issues that are always taken into
consideration by every succesful company.